As media studies coursework

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The lips are the most sensual part of the body and on screen if filmed the right way, can look incredibly sexual. Having an ordinary girl sing the words of such a well-known, currently charting song, would make the video look like karaoke! Therefore, I thought that using just the lips to mime parts of the lyrics looked much more authentic and by never seeing the whole face, the mystery links in well with the narrative of the title.

To add that extra sparkle, we used vibrant blue diamonds on the lips, close up and tight shots, to make sure these important shots are remembered through iconography. I also used a variety of shots depending on the scene and location. I used long shots for the motorway scenes to allow for maximum light effects, moreover I would use the camera to skim up or down female bodies in the nightclub scene aswell as wild, jumpy, fast circular panning shots, a variety of angles, zooms and also ground level footage.

I knew that using the camera in many different ways possible would show rowdy, drunken behaviour, wild dancing, young adults letting their hair down, having a laugh, also giving the illusion that the partying went on all through the night, whereas realistically I only had to film for an hour that night. I also took advantage of getting people to dance in front of the smoke machine and lights as it produced a great silhouette effect. The only weakness I found with this was that there were limitations on locations where we were allowed to film, which affected my weekly filming plan because I had to film these scenes on a different date than scheduled.

From my research, I was also able to identify the typical conventions of a music video of this genre. Nearly all music videos show a rectangular box at the start of the video containing the title, artist name and also a number to show where the song is in the current charts. Therefore, I created a title box in Photoshop to try to make our video as real as possible.

In addition, the length of the song we chose did not fill the 4minute minimum duration, so I came up with the idea of creating a short clip of all names of people featuring in the video and also a Blooper Reel.

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However, the only problem with the Reel was that the clips I had selected were funny to the people involved, but may have not amused the whole audience. A2 Media Evaluation. For my production piece I decided to create three television sitcom posters in order to represent American women in an idealistic way. I drew influence from my research project surrounding the popular sitcoms Desperate Housewives and Sex and the City.

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I wanted to illustrate this within my production work. I viewed existing sitcom posters from the same genre and noted conventional themes and styles that I would later adopt in my own work. Only until the audience read the website credentials at the bottom do they know what sitcom the poster is promoting. This would mean that people who were not familiar with the programme or the genre may take an oppositional or negotiated view to the poster, however because of the bold iconography of the image it would immediately make the viewer look, even if they do not appreciate the genre.


This I feel this was a successful decision and has been done deliberately to engage the viewer and focus the eye on the image so that the reader decides to look further. The iconography is strong, the red strawberry and lips give connotations of lust and sex, which a female audience will aspire to primarily because the passive male audience appreciates the image. I worked closely with this theory within my research project and found that to engage my female target audience one also has to target the male audience because the camera has taken on the male perspective.

Implemented within my work I also learnt how to use fragmenting within a shot. By focusing on her face and torso and slightly blurring out the rest of her body, this section of the body was emphasised in a sexual way helping re-enforce the message. Nevertheless I had to edit lighting into my shot because I did not have the means for natural or focused sunlight. I felt this was a negative aspect of my work and would have looked more natural if I was able to use lighting more effectively. On my third piece I used four females to represent each character of the sitcom.

I chose to create a mask on each of my characters, edit them to black and white and highlight each object they were holding in red. This is called equating women with objects, taken from the Male Gaze, and is mirrored in sitcoms such as Desperate Housewives and Sex and the City, where the central characters are placed with objects such as apples and knives to create the lustful, dangerous look.

I had a positive response and successfully created a poster that attracted this demographic, as the audience were able to identify with the women in the poster.

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All the characters in the posters are young attractive white females, and the text on each poster is seductive and risky, I feel that somebody from an ethnic background or an older audience may take an oppositional reading due to the narrative representations. Nevertheless I felt my strengths shone through within my work, my ability to edit each photo through Photoshop using the spot healing brush to create a flawless look proved very successful. I feel that during the process of creating my production pieces, my original idea of using a laundrette as a background was too ambitious as to create these images successfully it had to look believable, and often poster sets are made to suit the occasion.

If I was to create this effectively or to enhance my original posters I would need a better camera as posters like these are enlarged for billboards. I would also need a bigger budget in order to create sets and maximise lighting effects. Therefore by simplifying my ideas I feel I have created three unique posters that look professional, and give cohesion to my research project. This viewpoint has been supported in a number of studies are suggests that: Teen-age girls who viewed commercials depicting women who modeled the unrealistically thin-ideal type of beauty caused adolescent girls to feel less confident, angrier, and more dissatisfied with their weight and appearance Hargreaves, I looked closely at the episode of season 3 episode 15 featuring a woman called Kelly; she had been through breast cancer and as a result of treatment was left with only one breast.

He is kind and encouraging and never judgmental, preferring to apply more positive manipulation of a passive audience rather than a negative. Focusing on every good aspects of the woman whether it be their killer legs or fantastic breasts boosting their self believe in the hope of erasing the idealization that seems to have been mediated into their minds.

People with a preferred reading of the show would really identify with it on a personal level and may be even try to incorporate these qualities into their lives and from this personal level they get a gratification from it like a companionship from Gok. Also this may encourage a comparable reaction within peer groups who pass the information from friend to friend.

Similarly I take a hegemonic approach but rather than passively and excepting its codes I can actively see the deeper message the programme is trying to portray. Active audiences may also see that even though there is manipulation it is not at a superficial level but more psychological and therefore more likely to last. Research Investigation 2. The first genre conventions that come to mind when discussing action films are men with guns, expensive cars, explosives and a damsel in distress. Ripley is in her underwear but puts on the spacesuit to fight the alien, thus hiding her feminine figure and creating a masculine air.

This is evident in the opening scenes of the film, when the crew leaves the pods in their underwear, plainly showing the difference between the men and women. Appendix 2 Due to this moments of sexism and male orientated scenes are created. The second do they talk to each other? With your practical project, be it audio, audio-visual, web or print-based, keep the following in mind at all times:. Media production is all about communicating ideas, and before you start, you have to be absolutely clear what those ideas are and who you are communicating them to.

You can learn more about the different characteristics of media forms on this section of Mediaknowall, which gives more details about Advertising, Animation, Comics, Movies, Newspapers and TV shows. This is a vital stage, and the more work you do here, the easier you will find your task later on.

You should fill out a proposal form and research your potential audience. If you're making a music video, watch lots of music videos. Which ones won awards? Which ones attracted a lot of criticism? Which ones attracted attention to the artist?

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Which ones sold more recordings? If you're designing a magazine, look at other magazines aimed at your market.

AS Media Studies Coursework (A GRADE) - Short Film

Who or what do they usually put on the front cover? What type of stories do they feature?

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A good understanding of genre and the conventions of that genre helps here. Think of conventions as a road map you can follow - but don't forget to be creative and original also. Good media production is about efficient decision-making, and if you make your decisions now based on good evidence and ideas you will find the production process simply a matter of following them through. Before you start doing anything you need to research your audience. You need to know exactly what it is they want from your media text so you can provide it!

The most effective way to get the data that you need is to design and hand out a questionnaire. Your questions and responses should guide you in the direction that you take - for instance, you may be surprised at the audience's level of background knowledge about your subject or lack of it and this will help you in deciding on what your establishing shots should be. If you have done your planning well, you should find this relatively straightforward. Although every project will face different problems, here are a few top tips:.

This can be the most time-consuming part of the process.

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Allow for this, but do be aware that you should not waste time. Remember that 'real' media producers work within very tight deadlines, and cannot spend hours and hours trying to get everything absolutely perfect. If something doesn't look right, don't be afraid to cut it out altogether.